In the fast-paced world of sales, personalization is often hailed as the golden ticket to grab a buyer’s attention. But too often, personalization efforts fall flat or come across as forced, leaving buyers feeling less engaged and even put off by the approach. In this blog, we’ll break down some of the most common pitfalls in personalization, share best practices, and highlight how Unlead.ai can help teams craft genuine, value-driven outreach that truly resonates.
1. Forced Familiarity Isn’t Personalization
Personalization is more than name-dropping shared experiences like having attended the same school or being born in the same city. While these are indeed shared experiences, they often lack relevance to the business conversation and can come across as awkward or intrusive.
Better approach: Focus on relevant information that aligns with the buyer’s industry, role, or specific needs.
2. Creativity Without Purpose Doesn’t Add Value
Personalization attempts sometimes venture into “overly creative” territory, where reps may say things like, “I noticed you like coffee; let’s grab one together!” While creativity can be an asset, it’s crucial that it serves a purpose and adds value to the outreach. Forcing a quirky connection without context can feel insincere and may even damage credibility.
Better approach: Use creativity to highlight how your product addresses the buyer’s challenges or improves their workflow, showing them how you can add value.
3. Location-Based Assumptions Don’t Build Connections
Messages like “I’m in your city; let’s grab lunch!” are a common outreach tactic but can miss the mark, especially if no context or clear value is provided. Buyers are busy and likely uninterested in meeting a stranger without a compelling reason to do so.
Better approach: Personalize outreach by offering value immediately, such as an invitation to a virtual demo or a resource that addresses a challenge they face.
4. True Personalization Focuses on WIFTM: What’s In It for Me?
The most effective personalization is grounded in WIFTM—What’s In It for Me—from the buyer’s perspective. This means understanding and addressing the buyer’s unique goals, pain points, and needs, rather than focusing on superficial similarities or personal quirks. Personalization that’s relevant and tailored to the buyer’s challenges fosters trust, establishes rapport, and creates a foundation for a valuable relationship.
How Unlead.ai Supports Real, Value-Driven Personalization
Unlead.ai is designed to empower sales, marketing, and customer success teams to engage buyers meaningfully and effectively. Here’s how Unlead.ai helps sellers move beyond misconceptions and get personalization right:
• Persona-Based Video Creation: With Persona AI, Unlead.ai enables teams to create custom videos that speak directly to a buyer’s role and specific challenges, positioning your solution as a direct answer to their needs.
• Actionable Buyer Insights: Unlead.ai’s platform provides in-depth analytics on each buyer’s engagement, so you can understand their interest level and tailor follow-up actions that resonate with them.
• Intent Signals for Relevant Messaging: By leveraging real-time intent data, Unlead.ai equips sellers to approach buyers with the right message at the right time, addressing the buyer’s current needs and aligning with their immediate goals.
• Collaborative Alignment for Value: With Unlead.ai’s dashboard, sales and marketing teams can collaborate seamlessly, ensuring consistency in messaging and alignment on strategy. This unified approach leads to more effective and engaging personalization, making sure every touchpoint adds value for the buyer.
Key Takeaway: Personalization with Purpose Leads to Engagement
The key to effective personalization is relevance and value. By moving beyond superficial connections and focusing on what’s meaningful for the buyer, you can create outreach that stands out and resonates. With Unlead.ai, personalization becomes more than just a tactic; it’s a strategy for driving engagement, building trust, and nurturing valuable relationships.
Ready to make personalization count? Explore how Unlead.ai can help you elevate your outreach with truly relevant, value-driven engagement.
