Outbound sales and email outreach have long been powerful tools for driving pipeline growth. Yet, many sales teams today are struggling—low response rates, declining engagement, and a perception that email is “dead.” But here’s the truth: Outbound isn’t failing because email is broken—it’s failing because the approach is.
At Unlead.ai, we’ve seen this firsthand. Many brands focus on just getting the email opened but completely miss the bigger picture: engagement and conversion. If you’re only optimizing for open rates but not what happens next, you’re wasting a golden opportunity to connect with potential buyers.
So how do you make outbound work smarter? It’s time to rethink the way we approach outreach.
3 Ways to Fix Outbound and Drive Conversions
Instead of relying on traditional, static email tactics, shift your focus to personalization, engagement, and intent tracking—turning outbound from an ignored message into a real conversation.
✅ 1. Personalize Beyond Just {First Name}
Most outbound emails include simple personalization like:
“Hey {First Name}, I saw you’re in {Industry} and thought you’d be interested in…”
But today’s buyers expect more than just token personalization. They expect relevance.
🔹 How to Do It Right:
• Use buyer intent data to understand their interests, recent interactions, or pain points.
• Reference specific challenges or industry trends they’re dealing with.
• Tailor messaging based on their role, responsibilities, or business priorities.
🎯 Example: Instead of saying “I saw your company raised funding,” try:
“I saw {Company} recently expanded its team—many companies in {Industry} at this stage struggle with {Pain Point}. Here’s a quick 60-sec video breaking down how others have solved it.”
This level of contextual relevance makes your outreach feel more like a thoughtful conversation rather than just another sales pitch.
✅ 2. Replace Static Text with AI-Powered Video
Let’s face it—text-only emails aren’t exciting. Buyers skim, ignore, and delete them in seconds.
🔹 Why Video Works:
• More engaging – Video captures attention far better than plain text.
• Faster communication – A 60-second video conveys more than a long email.
• Humanizes your outreach – Seeing a real person builds trust and credibility.
🔹 How to Use Video in Outbound:
• Send personalized video emails explaining how you can solve their specific challenge.
• Use AI-powered videos to tailor messaging dynamically at scale.
• Embed short, interactive product demos instead of long PDF attachments.
💡 Pro Tip: With Unlead.ai, sales teams can auto-generate personalized videos for outbound at scale, ensuring every prospect gets a highly relevant, engaging experience without additional effort.
✅ 3. Track & Score Intent Before Following Up
Most outbound strategies rely on guesswork—sales reps follow up based on gut feeling rather than real data. Instead, use intent signals to focus on the leads that actually show interest.
🔹 How to Track Intent in Outbound:
• Monitor video engagement – Did they watch 10% or 90% of your video?
• Track email interactions – Did they click your CTA? Reopen your email?
• Score leads based on activity – Rank leads by actual engagement, not just opens.
💡 Pro Tip: With Unlead.ai’s engagement analytics, you can see who’s actually interested and prioritize follow-ups accordingly, instead of chasing cold leads.
Outbound Isn’t Dead. Bad Outbound Is.
The question isn’t whether outbound works—it’s how you make it work smarter.
Here’s the new playbook for outbound success:
✔ Move beyond generic personalization – Make outreach truly relevant.
✔ Leverage AI-powered video – Replace text-heavy emails with engaging content.
✔ Track intent signals – Focus on leads who actually show interest.
🚀 Outbound is evolving—are you?
Unlead.ai is helping sales teams unlock smarter, more effective outbound with AI-powered video engagement, real-time analytics, and personalized outreach at scale.
👉 It’s time to turn outbound into your competitive advantage. Learn how Unlead.ai can help →
