Introduction
We often talk about how difficult B2B sales has become, but what about the B2B buyer experience? After interviewing over 100+ B2B buyers, we realized something critical—being a buyer today is just as hard as being a seller or marketer.
With inboxes flooded, decision fatigue setting in, and overwhelming product options, it’s no surprise that buyers struggle to differentiate between solutions. The reality? Most outreach is failing before it even begins.
What B2B Buyers Are Facing Today
🔹 10-15 different product pitches per month—making it nearly impossible to evaluate everything.
🔹 90% of sales sequences look and sound the same—mostly generic AI-generated emails.
🔹 Buyers are expected to remember every product, visit sites, and read reviews to make informed decisions—yet they don’t have the time.
Sellers are investing more than ever into outbound efforts, but with these challenges, how much of it is truly landing?
The Real Fix: Focus on Value & Authenticity
To break through the noise, sellers need to rethink their approach. Instead of focusing on volume, it’s time to focus on:
✅ What’s the real value for the buyer?
✅ How do you make your outreach feel real—not just another AI-generated message?
✅ How can you show—not just tell—why your solution matters?
At Unlead.ai, we’ve been testing a new approach: video-based outreach—and the results speak for themselves.
Why Video Stands Out in B2B Sales
📹 It separates real sellers from broadcasted pitches. A video email carries authenticity—buyers can see and hear you, making the message more personal.
🎯 It makes the value clear, fast. No need for long email threads—buyers grasp key takeaways immediately.
🚀 It drives engagement and trust faster than text. Buyers don’t just read a script—they experience your pitch firsthand.
This isn’t about replacing all traditional outreach, but about evolving the way we connect with buyers in a way that feels real, engaging, and valuable.
Final Thoughts: B2B Buyers Deserve Better
The buyer experience needs to change. If sellers want to win in today’s competitive landscape, they need to stop treating outreach like a numbers game and start delivering meaningful, personalized, and engaging experiences.
đź“© Want to see video-first engagement in action? Watch our demo to see how Unlead.ai is reshaping B2B outreach!
