Let’s get one thing straight: Sending a video as your first cold email or message won’t magically win deals.
At Unlead.ai, we believe in video. But we also know that context and timing are everything. And frankly? Most buyers won’t click a video from someone they don’t know.
So here’s our honest advice (and how we guide teams using Unlead): don’t lead with video. Lead with relevance. Then use video to deepen the relationship.
❌ Why Video Shouldn’t Be Your Opening Move
Imagine this: You’ve never met me. I send you a video out of nowhere. You have no clue who I am, and I’m asking for time. Most people won’t engage.
That’s why at Unlead, we coach every rep to start with:
- A personalized, text-based intro that speaks to the contact’s role, company, or recent activity
- A compelling insight, question, or value point that earns attention
Then? You earn the right to follow up with a video.
🎥 How to Use Video the Right Way in Your Sales Flow
1️⃣ Video as the Second Message
Once someone opens your first email or connects on LinkedIn, follow up with a personalized video:
- Put yourself on camera
- Reference their company, pain point, or vertical
- Speak directly to the value you can deliver
📌 Pro Tip: Use Unlead.ai to personalize the name, logo, and message context in seconds.
2️⃣ Bi-Weekly Video Nurture with Screen Recordings
For accounts not ready to convert yet, create a nurture rhythm:
- Record your screen showing how your product solves specific problems
- Send every 10-14 days with a short note: “Thought this might help you with X”
🔍 Why it works: It educates, demonstrates value, and builds familiarity without being pushy.
3️⃣ Summarize Every Call or Meeting as a Video
After a discovery, demo, or intro call:
- Record a 1-minute recap of key takeaways and next steps
- Add a visual or slide if needed
- Send it with the calendar invite or in a follow-up email
💡 Benefit: It shows you listened, reinforces alignment, and creates a tangible memory anchor.
🚀 More Strategic Ways to Use Video with Unlead.ai
- Inbound Lead Qualification: Respond to form submissions or demo requests with a short intro video from the assigned rep
- ABM Video Campaigns: Send highly relevant, role-specific value props using Unlead’s vertical-based templates
- Onboarding or Product Handoffs: Create async welcome videos that scale warmth and clarity
- Reactivation of Cold Accounts: Use a friendly, honest “still relevant?” check-in via video
- Customer Success / Expansion: Periodically check in with product updates or new use cases in a personal, non-salesy way
✅ The Bottom Line:
Unlead.ai is not just a tool to blast out videos. It’s a platform to create moments of signal, not noise — moments that feel personal, relevant, and valuable.
Don’t lead with video. Lead with value. Use video when it matters most.
🎯 Ready to put this strategy into action?
👉 [Try Unlead.ai]
