For years, I believed Face Time was the golden metric in sales.
More meetings, more interactions, more calendar bookings, surely that meant more revenue, right?
📉 Turns out, I was wrong. And it hurt to admit it.
⏱️ The Fallacy of Face Time
I spent months building GTM teams optimized for presence. Sales reps were measured by meetings booked, calls held, demos delivered.
But the results weren’t compounding.
Sure, we were busy, but were we effective?
The data said no.
Face Time gave us visibility. It filled pipelines. But it didn’t consistently drive outcomes unless it was anchored in something deeper.
💡 Enter: Value Time
The real lever wasn’t how often reps showed up. It was what they did when they showed up.
Top-performing reps were doing three things differently:
- 💬 Asking better questions – Not pitching, but probing.
- 🧠 Solving real problems – Connecting dots the buyer hadn’t.
- 🎯 Narrating value – Framing their product in the buyer’s context.
We saw a 7X uplift in outcomes when this framework was applied.
And that changed everything.
🛠️ How Unlead.ai Was Built Around This Insight
This shift is what led us to rethink how Unlead.ai fits into the modern GTM stack.
We didn’t want to help teams just get in front of buyers. We wanted to help them create more Value Time once they were there.
That’s why Unlead.ai helps sales reps:
✅ Send personalized videos with context, not just content
✅ Create asynchronous facetime that buyers can engage on their time
✅ Use smart prompts to frame the right story for the right buyer
✅ Track intent signals based on actual engagement, not just opens
✅ Automate repetitive parts, so reps spend more time being valuable
🔁 From Meetings to Momentum
You don’t need 100 calls a week. You need 10 that matter — and follow-ups that feel like they were made just for the buyer.
That’s what Unlead helps you do.
Because it’s never about how long you’re in front of someone — It’s about how much value you create while you’re there.
🎥 Ready to shift from Face Time to Value Time?
👉 [Try Unlead.ai Free] | [Book a Demo]
