Dark
Light
🚀 Breaking Through the Noise: How Personalized Videos Drive 3X Email Engagement
Introduction: Email inboxes are more crowded than ever. With countless messages vying for attention, it’s become increasingly difficult…
Rethinking ABM Spend – Are We Underestimating Creativity?
In Account-Based Marketing (ABM), resource allocation often reflects our priorities. Recently, I noticed a trend: 80% of ABM budgets are…
25,000 Characters to Close a Deal: Are We Evolving Our Sales Process Enough?
Introduction: B2B sales teams are no strangers to hard work. From email sequences to cold calls, and countless…
Creating a Unified Sales and Marketing Funnel: The Power of Collaboration and Video
In the fast-evolving landscape of B2B marketing and sales, the traditional division between these two functions is becoming…
The Power of Video Email: Why It Matters and How Unlead.ai Stands Out
In a world where attention spans are shrinking, traditional email outreach can often go unnoticed. Video emails are…
How to Use AI to Qualify Leads Faster and Accelerate the Sales Cycle
Speed and precision are crucial to closing deals in today’s fast-paced sales environment. Lead qualification is a cornerstone…
The Future of AI in B2B Marketing: Trends and Predictions
The B2B marketing landscape has undergone a transformation in recent years, with AI driving many of these changes.…
The Importance of “What’s In It for Me” (WIFM) in Customer Engagement: How Sellers, Customer Success, and Product Teams Can Drive Real Value
When it comes to engaging today’s customers, the age-old question, “What’s In It for Me?” (WIFM) has never…
Maximizing ROI with Video Content in Sales Outreach: How Unlead.ai Can Help
In today’s competitive B2B landscape, maximizing Return on Investment (ROI) is the goal of every sales strategy. One…
The Power of Persona-Based Engagement: Why Videos Tailored to Buyer Personas Drive Results
In today’s crowded B2B marketplace, connecting with potential buyers and customers on a personal level is no longer…